Reader and the Text

When writing, the author determines who his or her audience will be or who the expected audience will be. The target audience participates within a text firstly dominating how an author writes and what the author writes. An author won't use difficult words or confusing language if the target audience are seven year olds. In doing this, a reader partly owns the text he or she is reading. Mostly a reader will be interested in something that is targeted for them, so there will naturally be a connection between the reader and the text, allowing the reader to feel like at the time they own the text.